SAN celebrates the best in Dutch advertising through its prestigious annual awards. Submitted campaigns are featured in the SAN Yearbook — a richly curated archive capturing the creative pulse of the industry year after year. We took the existing static archive and transformed it into a smart, dynamic platform with more visual appeal and endless possibilities for discovery.
Animated diagonal shapes move subtly in the background, while dynamic colours, selected programmatically from campaign images using Google Cloud Vision, create a unique visual experience for each. Resulting in an archive that feels alive and tailored to every campaign.
In addition to the extensive data already available for each campaign, we enriched it using AI to add insights like sentiment, dominant colors, and objects. This enhanced data enables powerful and fun filtering options and the creation of personalised collections.
Whether for inspiration on your next campaign or just to show your mum the projects you’ve worked on, you can easily save and share your favourite collections.
