Refreshing the brand
Flanks, a successful tech startup specialising in wealth management, is ready to embark on the next chapter of its journey. Together with my friends at Bou, we elevated the existing brand to match its growing ambition.
Flanks rebranding
Evolving the visual identity of a growing wealth-tech startup
Colours
Without completely ditching the existing colours we enriched the palette so that it stands out among Flanks’ competitors.
Making a statement
We selected bold and clear typography to help emphasise Flanks’ unique proposition in their field.
Digital confidence
We redesigned the website to reflect Flanks’ growth, ambition and new proposition. A bold look and feel to stand out among the generic rest.
Relevant touchpoints
Conferences and presentations are among some of Flanks’ most important touchpoints for potential clients. So it made sense to include these from the very start of redefining their visual brand.
